Many changes have been coming down the pipeline, including the addition of this, our new Blog. I was a little hesitant at first, but I think people hearing my voice will help loosen things up with both new and old clients alike.
I guess it's only fitting, then, that our first entry finds us finally taking the leap into HD. With an empty wallet, yet excited heart, I am casting aside the old video ways. A new door has opened, one which gives us access to the kind of look and technologies previously reserved for only the big boys out in Hollywood. Now don't get me wrong, at first I was a little reluctant to completely replace my old gear and dive headfirst through this so called "new door." After all, HD video cameras were once notorious for low light problems, and two or three years ago, few -if any- clients owned HD televisions or Blue-Ray DVD players.
Now, though, the walls have come down and HD has become the mainstay in event shooting and editing.
With that said, the day of the "video guy" has finally ended. You know what I'm talking about... that clown with the lunar lander-like tripod system, who wheeled around on the dance floor at your friend's wedding crushing your feet; that cheesy, unforgivable VHS tape with effects so bad, it seemed the devil himself had risen from hell to posses your VCR.
That's done. Wrapped up and tossed away. If you should find a piece of this still crawling around in some sleazy wedding shop, step on it and burn your clothes. It's deadly, contagious. And it will suck your wallet dry.
There's no excuse for bad video anymore. No room for lazy shooters, who simply stick a camera on a tripod in order to give themselves more time to count
your money. They're out there still, though; I see them every weekend, bad hair and all.
I know what you're thinking: I am committing high treason here. Should I really be mocking my own area of expertise? Regarding this, I say no. But I love what I do and I hate seeing what some have done to hurt its image.
You see, people never forget the schmucks, those unqualified weekend-warriors who have devalued my profession and product for far too long. They become punchlines forever, the only lasting memory from some unfortunate couple's wedding.
But I have advice when it comes to
them. RUN. Cover your eyes and wallet and whisper a prayer. Hide your Flip cams and i-Phones because they will explode in
their presence. I've seen it happen.
With a relieved sigh, though, I can say there is hope. Like all things in life, there is a changing of the guard. A time when the new overtakes the old, when the ill fated course is set right again.
Thankfully, that time has come.
I say this not just for my industry, but for clients as well. Money is money, right? And... hmmm, hmmm.... forgive the weak analogy... why should you get a lemon when a nice, juicy apple is hanging just around the corner.
As lame as that sounds (you can see I was running out of steam with that one) I like to think I'm the apple. I give a damn about what I do for a living and I want to give you the best video possible. That's it in a nut shell.
So with this, my first blog, my first rant to both prospective and current clients alike, I hope I've given you somewhat of a glimpse of how we see things here at DMEV. I hope it shows how serious we are about turning this video thing up on its head and giving it the good name it deserves.
In the months to come, I hope to keep this page funny, yet informative. I want to keep you in the loop and let you know who we are and what we're all about. No smoke, no mirrors. And most of all, a lot less writing. You'll hear about our weekends, our work, our complaints and laughs. I want to lift the curtain and not just use this Blog for better word ratings on Google.
Keep watching for us in the months to come; this is only the beginning of an exciting time.